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Apple is seeking to strengthen its presence in the smart home devices market through a new and ambitious strategy, according to a new report from Bloomberg.

Apple is now developing a new operating system called HomeOS, along with a smart display and a sophisticated tabletop robotic device.Stay updated on Kuwait’s latest news and job openings by following our WhatsApp channel! https://whatsapp.com/channel/0029VaCkXo25q08jnKrRwo27

Bloomberg indicated that Apple’s focus on the smart home devices market is based on 3 main components: screens, artificial intelligence, and software.

The company plans to launch affordable home screens, similar to the iPad, that can be placed around the house, similar to the HomePod speakers.

These screens will allow users to access multiple features such as watching content, making FaceTime calls, and browsing the Internet.

Artificial intelligence is expected to play a crucial role in Apple’s smart home strategy, and the Apple Intelligence system will enable users to have precise control over devices and applications, and achieve advanced automation in home appliances.

Bloomberg indicated that the robotic device, which is expected to be launched at a price of $1,000, will be the first product to be developed entirely based on the Apple Intelligence artificial intelligence platform, as it will be able to understand the surrounding environment and interact with users in smarter ways.

On the software front, Apple is developing a new operating system known as “homeOS,” which will be based on the “tvOS” system used in Apple TV smart TVs. The company recently redesigned the “Home” app, reflecting its commitment to improving the user experience with smart home devices.

It is worth noting that Apple’s previous attempts in the smart home devices market have not achieved the desired success so far, but it is working hard to develop the “Matter” protocol for smart devices in order to support broader connectivity with devices from other companies.

Apple is believed to have a chance to make inroads into this market, as competitors like Amazon and Google have yet to dominate the space. Apple could leverage its strong reputation and focus on user experience to gain a competitive advantage over other companies.Stay updated on Kuwait’s latest news and job openings by following our WhatsApp channel! https://whatsapp.com/channel/0029VaCkXo25q08jnKrRwo27